The measurable impact of curated audio on dwell time, customer satisfaction, and sales. Real data from real deployments across 20,000 locations.
With over 20,000 locations powered by Moojic, we've gathered compelling data on how in-store radio directly impacts business metrics. Here's what the numbers tell us.
Dwell Time: The Hidden Metric
Dwell time — how long customers spend in your store — is one of the strongest predictors of purchase likelihood. Our data shows: - Locations with curated audio see 22% longer dwell times - Each additional minute in-store increases purchase probability by 8% - Peak engagement occurs when music matches the time of day
Customer Satisfaction
Post-visit surveys reveal that 73% of customers notice the music in stores with Moojic's curated playlists, and 68% report a more positive shopping experience compared to stores with generic background music.
Sales Impact
The bottom line? Stores using Moojic's in-store radio see an average revenue uplift of 11-15% within the first three months of deployment.
Beyond the Numbers
Perhaps most importantly, staff report higher job satisfaction and energy levels when working with curated audio — a benefit that's harder to quantify but equally valuable.